SRDS/KANTAR MEDIA

Srds
Promoting community papers

Enhance Your Visibility

Enhance Your Visibility

Tell your sales story to active buyers nationwide before, during and after the RFP.

With enhanced visibility packages, you can improve how your brand appears in the search results with logos, images, links and premium data that SRDS users need to engage with your brand.
To tell the unique story of your brand, even in your competitor’s listings, you need highly targeted online display advertising.
Video Media Kits

SRDS Video Media Kits pull your existing video into a simple interface that appears in your SRDS listing and search results. Or even on your own website, connected to your social media and ready to download.

It's like taking your editor and publisher on each sales call, so you deliver a consistent message about your complex brand offering. And it brings your brand to life in an engaging medium when plans are made.

Custom Research
SRDS can reach out to its audience of agency media professionals and get answers to your big questions through custom surveys. Imagine better understanding perceptions and reputations of your brand, your competitors, your sales teams. We can provide trends on markets and media types, where budgets are moving, the future health of the media. If it’s important, we can help you make a more informed decision.
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Opportunity knocks

Opportunity knocks

Dan Alexander
Chairperson, PaperChain

At the recent AFCP conference in Louisville, TLI Dean Rob Zarrilli, reminded us of Jimmy Valvano’s famous line “Where we’ve been, where we are and where we are going”.

I need to borrow that line to explain how you can enhance the perception and visibility of your publication(s) as well as the free paper industry.

Where we’ve been
PaperChain was formed in the late 1990s with the primary vision of finding solutions to enhance, expand and promote the free paper industry.

A signature part of that effort was making sure that our publications were audited and that our publications were positioned more prominently in the eyes of major media buyers.
Our state, regional and national associations focused on providing the audits while those same associations pooled member dollars to provide a top-of-page listing in Kantar Media’s planning and buying platform, SRDS (Standard Rate and Data Service). We call that listing “The Lift” as it takes the standard publication listing and lifts it alphabetically to the top of the page while adding a distinctive PaperChain Logo and a “C” Logo for the CVC Audit designation.

The SRDS/Kantar Media Lift program has remained a constant and has continued to position PaperChain Publications at the top of every DMA in the nation where we are seen first by media buyers where we compete against over 6,000 print publications and 3,400 digital media listings.

Over the years members have seen successes they can attribute to both the circulation audits and from the Lifted SRDS Listing. The PaperChain Board of Managers believes we’ve laid the foundation that is about to pay great dividends.

Where we are
The economy has not been kind to media companies the last few years. More competition, dwindling budgets, and reduced staffing has caused all media companies to question every expense. Our free paper association boards have had to prioritize expenses as classified programs, which easily funded the PaperChain program for many years, have struggled to justify the funding need. To their credit, the majority of those boards have seen the value of keeping the SRDS/Kantar Media program in place and staying the course.

As we negotiated the new 2017-18 contract with Kantar Media we stressed the importance of continuing the program and our partners at SRDS worked with us to tighten the program to stay within our budgetary confines.

Where we are going
Once the SRDS Lift renewal was in place we suggested Kantar Media consider one more option.
That option was a deep discount for PaperChain members to purchase one of four unique options to convert their standard listing to a premium listing. A number of the 210 DMA’s have no premium listings sitting atop the page.

I ask you to consider the impact our Free paper Industry can make if DMA after DMA prominently features a free community paper or group at the top of the page providing in-depth details about the paper/group, the services they provide, the tremendous reach of the publications and the important role those papers play in the economies of the communities they serve.

Here is the comparison between a premium listing and a standard listing…
Premium Listing Option Standard Listing with Lift
It is the ideal time to strengthen your visibility with national and regional agencies at a time when they are actively searching for alternative delivery options due to the declining circulation of many traditional print publications. This is the perfect time to capitalize on this long time investment.

Free community papers provide the best market penetration and generate the highest ROI available making us the ideal and logical alternative choice.

I strongly urge you to give serious consideration to this request by calling our Kantar Media representative, Michael Forgash today. Learn more about the discount program and how affordable your premium profile can be. His direct number is (646)-895-8423 or he can be reached by email at michael.forgash@srds.com.

Newspaper Media

Newspaper Media

The SRDS Newspaper Advertising Source® gives you comprehensive planning data on daily U.S. papers, newspaper groups, community papers, alternatives, shoppers, classifieds and their websites.
  • 6,000+ national and local newspapers


Search for media and advertising opportunities any way that makes sense to you. Get in, find your options and apply powerful filters and sorting capabilities to help you evaluate huge lists of media quickly. Search by:
  • Geography (national papers or in 210 DMAs)
  • Media type (newspapers, digital media)
  • Newspaper types
  • Reps and press associations
  • Titles
  • Keywords
Actionable data in one place

SRDS listings include all the data points you need to compile a plan.
  • Rates and contact info
  • Audience metrics and circulation
  • Many media include audience profile links, publisher’s positioning statements, featured marketing opportunities, logos, front-page, and website images.
Circulation®
Newspaper circulation and coverage vary from market to market. Determining which markets have adequate newspaper penetration and finding detailed circulation data about the newspapers in all markets can be a daunting task. Circulation is the indispensable annual resource that takes the guesswork out of newspaper analysis.

PaperChain Rules!

SRDS Solutions for Media Sellers

SRDS Solutions for Media Sellers

Where media decisions are made.®
Media buyers today develop integrated plans within a media landscape that is more complex than ever. Like consumers use Google or Bing, media buyers use SRDS.com daily to navigate that landscape and effectively identify their best options among 125,000+ media brands.

Your visibility in SRDS matters

A basic listing in SRDS just isn’t enough to make the plan. Premium visibility packages deliver higher ranking and more compelling, actionable data where media decisions are made. 
  • Better visibility in search results
  • Promotional copy and social links in your listing
  • Showcase unique marketing options (online, in-person, and more)
Click here for Understanding Today's Media BuyersThis recent study of SRDS.com users, sponsored by rep firm James G. Elliott, summarizes the challenges facing media planners every day and how they want to work with media sales representatives.
24/7/365 exposure, at work and after hours
So many media organizations are running lean these days. We’re all asked to deliver more results with less money and fewer people. And we need to bring the sizzle to reach younger media buyers.
Don't panic!
SRDS marketing services and visibility packages give you opportunities to tell your brand’s unique story to media planners and buyers, even in your competitor’s listings, even when they won't take your calls.

How to Use Reports in SRDS

The SRDS multimedia planning platform now includes a Reports feature which allows you to tag individual media brands, then export media planning details to your own spreadsheet software. Learn more at srds.com.
How to Use Reports in SRDS
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5 Things You'll Love About the New SRDS

Get to know the highlights of what's new in the SRDS multimedia planning platform. The new SRDS.com is the advertising industry's destination to find, consider and understand media opportunities.
5 Things You'll Love About the New SRDS

SRDS media planning platform

SRDS media planning platform

Build ad campaigns faster and smarter
Agencies and brands use SRDS as an affordable, all-in-one resource to find and compare digital and traditional media across business, consumer and geographic audiences. They rely on this extensive dataset of U.S. media to make informed decisions and initiate contact with media reps directly from the planning platform.
Agencies and advertisers
Plan better campaigns. With so many media brands in evolving media channels, it can be difficult to find standardized, current data organized by market. Agencies and clients want media plans in just a few days, leaving little time for calling and meeting sales reps.
With SRDS access, brands and planning and buying agencies find everything they need to identify, evaluate and connect with media owners. Media-specific databases cover rates and contacts, audience metrics and more, along with education, resources and training tools to help shape the right media strategy.
With SRDS.com, planners and buyers can
  • Easily find media that reach a target market
  • Evaluate advertising options side-by-side
  • Make informed decisions about which media to choose
  • Initiate contact with media reps directly from SRDS.com
Profiles include audience and market intelligence from the industry's leading research companies:
  • comScore Media Metrix, Nielsen Netview and more for online advertising
  • SQAD, Simmons, and Nielsen Audio data for local plans
  • Claritas 360 data for consumer demographic insights
  • AAM, BPA and CVC audits for reliable audience data
  • One-click transfers of programmatic inventory to private marketplace and automated guaranteed platforms 
Media Sellers
Connect with media buyers when they want information. Media owners can promote their unique offering to the exclusive audience of active media buyers using SRDS.com.
Keeping basic profiles current maintains presence in their market, while paid visibility enhancement programs in SRDS deliver the best way to connect with buyers around the country as they compare media brands and send RFPs.

PaperChain Video for SRDS

This is the video we have prepared to put on the SRDS website. It will come up whenever anyone searches for PaperChain or any of our associations.
PaperChain Video for SRDS

Resources & Education

Resources & Education

Helpful linksMedia Pro webinars on-demandSRDS.com testimonials

Find us!

Chicago Headquarters
5600 N. River Road
Suite 900
Rosemont, IL 60018
800.851.7737

New York Office
11 Madison Avenue
12th Floor
New York, NY 10010
212.991.6000

Call Us 800.851.7737

The SRDS Service Center is open Monday–Friday 8 am to 5 pm. (Central Time). We’ll respond as quickly as possible, usually within a few hours! You can email us any time at next@kantarmedia.com.